Posted on November 13th, 2008 in copywriting | No Comments »
So Simple Even A “Ghetto Child” Can
Attract Abundance And Maximize Sales!
Do you need sales copy that rocks? You know, the kind of copy that grabs people by the eyeballs and won’t let go until they open their wallets and buy?
If you’ve ever felt frustrated imagining everyone else must know a secret you don’t know…you’re about to discover something so simple you’ll wonder why almost everyone is blind to it. In fact, this is so simple it is almost too embarrassing to admit.
Let me tell you an absolutely true story…
I was barely ten years old. Life sucked. Money was hard to come by. Especially for a young ‘ghetto child’.
I’m not quite sure you could call what we were doing back then “living”. But there we were. “Living” in a ghetto of Seattle in the mid 1970s. The entire area was so near decay and full of dope dealers, crooks, and prostitutes that the city eventually bulldozed the area and made it into a city park.
While walking home alone from my school one day, a black man who seemed as big as a house came rushing up the sidewalk toward me. His sprint was clumsy and a bit out of control. But it was obvious he was determined to get away safe. I’ve never seen fear like that on anyone before nor since then. Sad thing is, I knew something bad was about to happen. Either to him or to me. Or both.
Before I could fully set my focus on him he had already rushed past me. As if I wasn’t even standing there. Invisible. I wasn’t his concern. He was scared.
And I was scared too. Every week there had been stories of someone getting jumped, beaten, shot or stabbed to death in the area.
What could someone his size be running scared from? Angry drug dealers? Blatant murderers? The cops?
Whatever was coming, I was in the wrong place at the wrong time.
My home was in the direction he was running from. My school in the direction he was running towards. I was out of options. There’s no way I could ever run back to school faster than ‘the house’. Whatever was coming would reach me first. And running in the direction he was coming from would be just plain dumb.
I remember thinking that I had to do something. Not just stand there. Then, before I could move on the thought… from around the corner a half-naked violently angry woman in a lacey top and skimpy negligee bottoms that didn’t belong in public came running full speed, bare foot, afro jolting with every stomp on the ground…
…and a sawed off shotgun in her hands.
As she ran past me she barely bumped me but knocked me down. She growled, “sorry” as if it was the right thing to say but not really meaning it. She just kept running. Without even looking back.
The rage on her face made me glad I wasn’t on the receiving end of whatever that man did. Or tried to do. Did she get him? I don’t know. By the time they both had disappeared around the corner that the man had vanished behind just seconds sooner I had already gotten up and was running home.
That was ‘normal’ life in that ghetto.
Crime wasn’t the worst part of ghetto life. You get used to that.
The greatest indignity came one day while standing for several hours in a long line waiting for welfare handouts.
The man at the front of the line was handing out the boxes of government issued peanut butter and some generic silver and gold labeled cans of meats, canned vegetables, and a big block of orange colored cheese of some sort. When we got to the front of the line he started taking stuff out of “our” box, saying I didn’t look like I really needed them.
My mom made me beg for the stuff he took out of the box. She said the man was just playing with me. I knew better. He was being a jerk because I was just another poor black kid. She was just trying to keep me positive. It didn’t work.
Right then I decided somehow some way I’d never grow up to be ashamed and trapped without options.
It wasn’t just words either. When I hit 13 years old I did something shocking for a young black child who had been forced to see ghetto life. No, I didn’t track down that ‘beg for food’ idiot and give him what he deserved.
Instead I became an addict.
By the way, my name is Andre Bell. And over the past 32 years I’ve studied over 2,000 books on nearly every aspect of business. Why? Because to me it seemed that owning a business would be the key to breaking away from poverty. Over the years I’ve studied…
- accounting and bookkeeping
- statistical analysis
- human resource management
- psychology and human behavior
- screenplay writing
- short story and fiction writing
- communications and language skills
- neuro-linguistic programming (NLP)
- writing online and offline sales copy
- market planning
- …and so much more.
I also attended countless seminars and workshops on managing people, managing money, and writing for business. I even attended a few fiction writing classes…getting tips over the years from many published authors.
But it wasn’t until I studied the writing secrets from the legacy of master copywriters such as Robert Collier, Claude Hopkins, David Ogilvy, Rosser Reeves, Gary Halbert, John E Kennedy and a score of other marketing greats that my income started to take off.
I discovered from years of testing and studying the works of living legends and marketing greats of the past what it took to earn thousands of dollars just from the power of “salesmanship in print”.
Initially I uncovered through the eyes of others, “insider” marketing formulas proven by rigorous testing to produce billions in sales for the few people who know these secret “formulas”.
The value of this knowledge has been proven to me again and again after years of interacting with and advising hundreds of business owners and marketing executives around the world.
You see, I’m not just a ‘book worm’…
- Soon as I learned of the power of sales copy I immediately began writing direct response sales letters. I was only 13 years old. I was so consistent at getting money sent to me in the mail that my mom warned me that people would come knocking on our doors asking for their money back. She was amazed that adults would actually send money through the mail to “just a kid”. To her, what I was doing must have been illegal. It seemed too easy.
- I’ve seen some great successes from creating and marketing dozens of products of my own online and offline. I’ve owned several businesses over the years including computer and network support services, credit and debt counseling services, loan brokering, and many more businesses than I can keep up with.
- On top of owning my own businesses, I tried my hand working as an employee in ten different industries…and have “borrowed” marketing techniques from each.
- And I’ve outlined business plans for hundreds of small business and have advised over 500 international entrepreneurs and corporations in the U.S., Canada, Romania, the UK, Australia, The Netherlands, South Africa and others.
Random House Unabridged Dictionary defines consultant as someone who’s “employed or involved in giving professional advice.”
That isn’t quite accurate for what I do…
I don’t just give marketing advice. Nor do I simply write a “cookie cutter” sales letter and then call that professional copywriting.
Instead, if you were to become a client of mine you’d get marketing collateral based on copywriting ‘secrets’ proven to increase sales quickly in a variety of industries. These secrets produce fast and substantial business growth almost immediately. This is a total marketing approach designed to get you profitable right away.
Do you need a total marketing approach?
If you are like most companies that contact me, you probably have in mind just one or two areas of marketing you’d like to improve.
But why stop there?
For far less than my chosen mentors charge I look at everything. Your sales copy, your yellow pages ads, your web presence, your sales processes, your email campaigns, your news releases, your SEO stance. Absolutely anything and everything that will help you:
- get more leads
- boost conversion rates
- boost the size of customer transactions
- boost profit margins
- increase the frequency of client purchases
- get more referrals
- and so much more
I can pretty much guarantee your competitors probably don’t even know about…and for certain are not using the 397 individual marketing methods in our checklist.
These marketing tactics work almost like magic. But the weird thing is, almost no one knows about them. And they give you an almost unfair advantage in your marketing.
Consultants the world over have kept these strategies secret for decades. This isn’t hype.
I had found a UK company that charges wanna-be consultants 75,000 U.S. dollars to learn these secrets. The sad thing is, after their training is through, it’s up to the individual consultants to figure out how to apply the secrets into their clients’ businesses. They are still just guessing at what to do. To hedge their bets, they transfer responsibility, or I should say accountability, over to their clients.
I don’t operate that way.
I hand everything to you on a silver platter. There’s virtually no work required of you other than to sit back and watch your bank account take off.
And my “done for you” success is not going to cost you $75,000.
I’ve seen firsthand how powerfully these formulas work for all kinds of businesses.
Owners of kitchen-table businesses, a movie studio, travel industry businesses, an international multi-billion dollar company you probably know by name, authors, and many service businesses have all received advice from me.
The strategies I shared with them will probably work for you too.
To prove to you that there’s more to growing a business than settling for a single sales letter or simply tossing up some random Facebook page, I’ll offer you a…
If your company is established I’ll give you a one-time free 20-minute fast-paced question and answer strategy session designed to help you:
- Identify overlooked marketing opportunities
- Identify best ways to leverage unique strengths and hidden marketing assets you may be overlooking every day
- Recognize weak marketing areas and identify how to improve those areas
- Uncover strategies to increase sales and profit potential
- Identify new marketing areas to grow your company even more successfully
After your strategy session you’ll receive a custom ‘game plan’ designed specifically for your business. The marketing game plan will include recommendations, strategies, and resources we feel might best match your goals, objectives, and circumstances.
The results of your strategy session will be emailed to you. This marketing strategy session is absolutely free.
The session is my way of proving you too can benefit from the knowledge and experience that has profited others. You are invited to apply for your free marketing strategy session by responding to this posting.
Your strategy session will take place by phone. This saves time for each of us. We can focus on your consultation and eliminate the time spent in pleasantries and unnecessary distractions.
The process to apply is simple. Simply fill out the form below
Note: This free strategy session is not available if my work will be used to illegally ‘spam’ others, is unethical or harmful to others (like tobacco products and gambling), or if you are promoting pornography, anything political, religious, “spiritual”, clairvoyant, hateful, or things like these.