III. Sequential Web Copy Example

Who I Am And Why You Should Take Note...

I still own several online businesses that generate income for me month after month. But because I love what I do (and get paid handsomely for it) I take on occasional copywriting and consulting clients from time to time.

But I do something that is unique to this industry. When sales slumps for their clients, most ad agencies tell their clients to spend more money to make failing ads BIGGER. More brash. More intrusive.

That's like telling a drowning man to inhale more water so he can breathe better. Ridiculous.

Instead of telling clients to spend more money on ads that just aren't working I use scientific marketing methods. These methods determine the true problems businesses have when trying to increase sales and profits.

Not until the true problems are diagnosed do I prescribe marketing approaches to completely eliminate the causes of the problems standing in the way of your success.

Sure-Fire Marketing Methods That Really Work!

Will my methods work for you?

I don't know. At least not yet. That's because I don't know anything about your situation.

But if your company is a for-profit business and is established, I believe my methods will transform your marketing too. Though at this point there's only one surefire way to really know beyond any shadow of a doubt...

100% FREE No Obligation Marketing Consultation

If you are a successful business owner, entrepreneur, or professional who's looking to

• increase sales quickly
• attract more clients and customers
• generate more leads
• improve sales conversions
• and get your business profitable quicker than can be expected from ad agencies and traditional business advisors...

...I recommend completing the form below. Request an expert diagnostic review of your situation.

Of course you don't have to accept the free consultation. Maybe you're not sure yet if your situation is critical enough to seek professional help. Maybe you could just live with the pain.

But think it through. Do you really want to suffer the same pain-in-the-butt problems most businesses suffer with?

Time For A Proven Tonic

Remove the cancer that kills other companies.

If you are tired of these and other marketing headaches I'd be pleased to speak with you on a no-obligation basis. As time permits. Let me give you the full picture of what is needed to eliminate not just your ailing marketing symptoms, but prescribe for you a treatment plan for completely curing your business growth woes for good.

Hire Me For: Higher Response Copywriting

Seen enough? Ready to get started?

Well first lets have a conversation. I want you to judge for yourself whether or not what I do and the way I do it is a match for your company, or not. But before you click the "Please Contact Me" button below or pick up the phone to call me there's something you need to know:

Here's The Fine Print...

I NEVER guarantee results based on conjecture or 'best guesses'.

Instead, to guarantee my work I extensively test everything before signing off on client projects. Headlines. Offers. Guarantees. Calls to actions. Product graphics. You name it. I test it before signing off. This is to insure your success.

For competitive markets this testing can easily cost me several thousand dollars in real, upfront costs out of my own pockets. That's in addition to my time researching and writing your sales copy plus plugging any holes that might exist in your overall marketing strategy.

That's why I no longer work with clients who can't afford to invest in their businesses.

This Ride Isn't Free

Sure, this position may be far different than other copywriters and advisors. They'll take your money no matter what -- and then write absolute scammy, overtly hyperbole-filled crap.

I don't work that way.

I'm not trying to be a prima donna here either. Really. If a client can't afford to test and can't afford to pay in advance, then they can't afford to follow through fully.

Why I Care So Much

Because I mostly rely on referrals for new business, your success is critical. I will do all I can to see that your campaign or marketing plan succeeds. So please realize... this very high level of commitment comes with a price -- to me.

My out of pocket costs are higher than most copywriters because I insist on testing and tweaking to get your campaign or sales copy rock solid -- before ever presenting a draft copy for your review. There's no guesswork on what works. When all is said and done...all you need to do is put the pieces in play.

Testing and tracking (instead of guessing) is the secret ingredient that makes my processes succeed. So I refuse to work with anyone who can't afford to follow through.

The Next Step

To communicate directly with me and to learn about my availability for consulting, complete the short form below.

I am waiting to hear from you.

Warmly,

Andre Bell, Copywriter

Please note: I am NOT currently prospecting for
new copywriting clients through the web.

Most of my business comes from referrals and from being noticed as a result of marketing my own products online and offline. Most web inquiries are a mismatch and a total waste of time to pursue. Here's what I mean...

This is the sequence I go through with every prospective client. The process helps separate the 'wheat from the chaff':

First we speak by phone. I ask what area of marketing is the prospective client seeking help with. I then ask what has been tried so far and with what result. I ask about their current marketing situation. I ask what problems are they facing that prompted them to seek outside help. And what prompted them to contact me. I ask about their objectives for hiring someone. In other words what results are they looking for once they reach the end of the rainbow. Or marketing Nirvana.

This questioning process helps to see if we are a match or not. In most cases we are not a match.

• The caller may have unrealistic expectations about sales copy response. They may be so in love with their offering they erroneously believe 70% or greater is a 'realistic' response rate. It isn't -- at least not qualified responses. Or they may have little to no marketing research to understand what is driving their market to buy. When I ask about their market's consciousness to their offer and their company, most people who contact me have no clue. And no research to answer the question. That's ok. Is normal. It just means I will need to do the research for them. I will find for them what drives their market. What keeps their market up at night. What the market really wants. Doing this research for clients is not a problem -- at least not until they hear my five-figure project quote at the end of the conversation. One business owner said to me, 'I am willing to spend up to $300 to get top help like yours, I know this is a generous offer over the $150 I think something like this should cost. But I'm willing to spend the extra money because I know you are a profesional and not just some high school or college kid making things up.' People who've never hired a copywriter before have no clue what winning sales copy costs in terms of research and results. And so they are a mismatch.
• Or perhaps they want me to work on 'faith' they will pay me later if I work for free now. Not happening.
• Money aside, there are other reasons we may be a mismatch. Maybe they are promoting something 'spiritual' or clairvoyant or sexual or involves druggery (recreational drugs whether banned in your country or not), tobacco products, politics, or something else I refuse to write copy for.
• Or perhaps they refuse to improve one of a number of things that affects making the sale. Something critical.
• Or worse... they lie to me. They lie about past company performance. Lie about past sales copy performance. Company history. Their role in the company. Or a number of other things.

These are some of the reasons I refuse to accept the majority of the hundreds of inquiries that come my way each year.

That's why I decided that aside from referrals and working on my own projects, if I would ever consider taking on another client who finds me online, they must be able to afford my fee (start at $5,000 if majority of marketing research has already been conducted) and they'd must allow me to review and inspect and help them improve EVERYTHING related to making the sale. This includes recommendations for things like...

• Back end sales processes
• Follow up processes
• Lead generation processes
• Customer service and order fulfillment to insure the sale is handled properly from beginning to end and opportunities aren't being missed
• And more

I realize it's the client's company and they have to right to run their company any way that want to. But when it comes to my fee, they must be open to recommendations because the bulk of my fee comes from performance, not for effort.

Second, if my requirements are acceptable to them, the next step is for my prospective client to send me copies of all their past and current marketing materials along with a check for my services for the fee I require. The inquirer must attach the check to a signed preliminary agreement for me to consider taking them on as a client and sign a mutual non-disclosure statement. I in turn send them a confidential new client intake questionnaire. The questionnaire uncovers what the client knows about their product or service, their market, their competitors, and more.

If anything in the questionnaire indicates a mismatch I return the check and thank the inquirer for their time. If we are a match I conduct whatever research and additional phone interviews with the client, their top sales staff, and selected past clients and customers. All this is absolutely necessary to write their sales copy. The entire research and writing process usually runs six to eight weeks.

Why six to eight weeks? Because I always start my research and copy from your customer's consciousness and market trends... not hype.  I can create a hype-filled sales letter for any product or service in under 30 minutes. I see those types of sales letters all over the net, They don't work. What works is knowing your target market and addressing your market's self-interests, problems, worries, and desires. Not filling a page with superlatives and adjectives. Hype.

Third I deliver draft copies of the sales materials and we review them by phone. Once any factual inaccuracies are adjusted I send final copies to my client and we conclude the project. Any agreed upon ongoing support, spilt testing, tracking continues according to individual project scope and agreements.

This is far from being a $300 process. So only if you qualify...

Contact Me For More Information About My Copywriting Services:

Fill out the form below or call me directly at 805-598-3683